Our name, from the Spanish word “ahora,” meaning “now,” embodies a deep desire for change—an urgent call for something new, from somewhere else. It’s time for the beauty industry to wake up to a fresh perspective: to feel beauty in new packaging, to hear untold voices in makeup, to see creativity like never before, and to truly sense the power of color. The urgency is undeniable. This isn’t about slow evolution or empty promises—it’s about acting, now.
Our name, from the Spanish word “ahora,” meaning “now,” embodies a deep desire for change—an urgent call for something new, from somewhere else. It’s time for the beauty industry to wake up to a fresh perspective: to feel beauty in new packaging, to hear untold voices in makeup, to see creativity like never before, and to truly sense the power of color. The urgency is undeniable. This isn’t about slow evolution or empty promises—it’s about acting, now.
